Justin Bieber Premieres Official Music Video For "Boyfriend"

Published On : May 4, 2012

Justin Bieber’s “Boyfriend” Video Finally Out!

Beliebers all around rejoice! Justin Bieber’s brand new video for “Boyfriend” is out after numerous teases and taunts. It’s out, it’s hot and it has nothing in common with the teasers and previews we saw… If you were wondering how that’s possible, read on cause we’ll fill you in on the details. So what to expect from the full visuals for “Boyfriend”? None of the Michael Jackson homage of JB in front of a full moon, and of course no female hands grabbing Justin’s face… Let’s see what it’s all about.

“Boyfriend” wasn’t the huge, massive smash hit Justin’s producers were expecting, so in order to spice things up and boost the sales, we were bombarded for the past few weeks with thousands of sneak peeks and countless tweets from Bieber himself. And if there’s one thing we’ve learned from all of these teasers and previews is that we were expecting greatness… And what’s greater than a switch of plans?

We know, we’re being just as ambiguous as the numerous tweets and previews, but bare with us. The crew behind the Bieber phenomenon filmed not one, but TWO videos for “Boyfriend”… yes that’s right, there were two cuts. The one that we’ve been seeing all around the internet was the original idea, which was directed by Colin Tilley. Sometime along the production line, Justin and his label decided that the clip was apparently too urban (or something) so they switched it to the Director X helmed video which is basically a mash-up of Justin Timberlake, Lance, Joey and Chris Brown videos, to which they added Justin and a lot of girls.

If you ask us… we were really looking forward to the pool scene in the teasers, heck, we were even planing a Bieber-themed pool party… but since the official video for “Boyfriend” is now shot in a parking lot… we guess there’s not gonna be a true-belieber party anytime soon. But hey, let’s look at the silver lining in all of this: we’re now one step closer to the release of Justin’s highly anticipated “Believe” album.

So, what’s the video about? Well pretty much just Bieber in gold clothes and shoes, beautiful cars and girls (not necessarily in that order). What does Justin have to say about the video?

“I wanted to do something a little bit more mature. I did pick out those swaggy gold shoes, they spray-painted them gold.”

And on that note… let’s go ahead and watch the new mature video for Justin Bieber’s “Boyfriend” below. Enjoy!

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